My cohort just alerted me to Herman Miller's Thoughtpile site, and , indeed, the site for their Embody chair - both charming exercises in interaction. Sadly no longer fully interactive due to 'some users trying to circumvent the rules and regulations' apparently. Still a great wee play, and a really simple and honest (yet slick) linking of product to values, aimed at office buyers. Although I still want a pixelated back.
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