Monday, April 17, 2006

Treehugger launches first product

As threatened, Treehugger has launched their first product, the 'Stuffbump' - a storage solution. This will surely do fantastically given Treehugger's enormous reader base - a new kind of marketing where you build up your fanbase firstthrough blogging, then hit them with a product? A very specific but perhaps relatively niche form of marketing. Anyway, the product looks pretty good, sound in materials and production labour (sewn felt and card, produced in prisons, all local in Spain).

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